Reviving Corporate Events: Five Unique Themes to Consider
Business events are in a never-ending evolution, constantly integrating new strategies to improve engagement and amplify effectiveness. We've prepared a collection of fresh, innovative concepts to breathe new life into your next corporate event.
The Sustainability Pledge
Align your business conference with the global movement towards environmental sustainability. Here's how:
- Publicise that the event is committed to zero waste or give people the option to off-set their tickets.
- Offer locally sourced, organic catering options.
- Employ digital tickets, programmes, and promotional materials over printed copies.
- Consider running events at certified carbon neutral venues.
Health and Mindfulness Theme
A focus on the attendees' wellbeing can form an intimate bond beyond corporate boundaries. Some inventive ideas to incorporate:
- Launch the morning with a group meditation or yoga session.
- Offer wellness workshops on topics such as stress management and mental wellbeing.
- Provide nutritious meals and healthy snack alternatives.
Immersive Technology-centric Event
Utilise the latest technological advancements to stimulate attendees. Ideas include:
- A virtual reality (VR) experience station.
- Interactive AI presentations.
- Live event streaming for those unable to attend in person.
Australian 'Outdoor Adventure' Experience
Harness the beauty of the Australian outback to provide a truly unique corporate experience:
- Obstacle courses or scavenger hunts that encourage team building.
- Local wildlife interaction, supervised by professionals.
- Evening campfire networking events complete with gourmet Australian barbecue fare.
The 'Surprise' Event
A fun and exciting element of unpredictability can result in a memorable event:
- Surprise guest speakers or performers.
- Unexpected venue choices - think rooftop gardens, historic landmarks, or luxurious yachts.
- A secret theme revealed only at the event itself.
Whatever you do, make sure your event is aligned to your brand values. Your efforts to host your event at a sustainable venue isn’t going to be seen as aligned if you are burning forests, rather it will be considered green-washing. But if your company does a tree donation for each purchase, you could blend a sustainable venue with some information about the types of trees you have planted so far.